Closing the Online-Offline Gap with Euclid Connect
Although consumers are increasingly turning to online purchases, more than 90 percent of smartphone owners visit brick-and-mortar stores at least once a week and 83 percent of consumers use smartphones in stores while they shop. The most sophisticated retailers need to convert shoppers across different channels through integrated marketing campaigns.
Retail analytics and omni-channel engagement provider Euclid Analytics recently launched an in-store identity and behavioral targeting application which is now available on the Oracle Cloud Marketplace.
The Euclid Connect solution is essentially a targeting application designed to help retail marketers increase both engagement and in-store shopper acquisition through a combination of email lists, in-store behavioral attributes and personalized content (via Oracle Responsys, part of Oracle's Marketing Cloud). The solution, focused on CMO's and their teams, aims to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers.
Euclid Connect's in-store identity and behavioral targeting solution enables Oracle Marketing Cloud customers to easily expand audiences with in-store shopper profiles and enrich them with demographics and behavioral attributes. Retailers can leverage brick-and-mortar stores for first-party customer acquisition, and enhance cross-channel conversion rates. With Euclid Connect, marketers can better understand their shoppers over time and across different channels to create more meaningful relationships.
"Closing the online-offline gap in retail continues to be a significant marketing challenge for physical retailers," said Brent Franson, CEO of Euclid Analytics. "Unlike online companies, which gather customer insights relatively easily, brick-and-mortar has struggled to capture the analytics that are so essential to executing smart and effective marketing campaigns. Our Euclid Connect application for Oracle Marketing Cloud empowers our joint customers to create intelligent cross-channel marketing campaigns that deliver more opportunities to engage shoppers and add value to their shopping experience."