Online survey platform SurveyMonkey has launched an interesting new data offering that will enable enterprises to compare their performance (in terms of website feedback, customer satisfaction, employee engagement and customer loyalty) against their peers, competitors and companies of similar size.
SurveyMonkey's new Benchmarks solutions aggregates (and yes, anonymizes) data from its roughly 3 million daily survey responses to create indexes by industry, location and company size. The survey solution's clients can then access the benchmarks and compare (as well as download) their individual scores against their competition and in the process identify areas of potential improvement.
Pricing for the benchmark data, which is updated only quarterly, is based on the type of surveys created and how SurveyMonkey clients want to segment. It is a solution that could enable enterprises to make better decisions - decisions based on actual data - about what's working with customers and employees and what is not.
"At Next Day Blinds, the customer experience is at the center of every decision we make," said Allison Siegel, Chief Revenue Officer at Next Day Blinds. "We understand that employee engagement is directly linked to customer satisfaction, and having the ability to benchmark our employee engagement performance against other retail organizations helped us know where we truly stand so we can identify where we are excelling and where we can improve."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.