--- title: Don't Forget Millennial Moms description: Creating marketing campaigns targeted toward Millennial Moms is a huge opportunity for companies loo... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/millinnialmom-100x100-3-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Don't Forget Millennial Moms ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/marketing/author/amberly-dressler) 29 Jan, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/dont-forget-millennial-moms](mailto:?Body=https://www.websitemagazine.com/marketing/dont-forget-millennial-moms) - Link Copied! ![Don't Forget Millennial Moms](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/millinnialmom-100x100-3-1-1-1.png) Creating marketing campaigns targeted toward Millennial Moms is a huge opportunity for companies looking to reach this rapidly growing segment of the U.S. population. PunchTab, an omnichannel loyalty and engagement platform, recently [looked into this untapped opportunity](https://engagement.punchtab.com/millennial-moms-infographic) and found that one in five moms are Millennial Moms and in the next five years, they have the power to outspend Baby Boomers. Despite their purchasing power, 45 percent of Millennial Moms feel like marketing campaigns aren't geared toward them and feel overlooked by retailers. While many brands have to now play catch-up to Millennial Moms' preferences and behaviors, PunchTab reports that if rewarded, Millennial Moms are more likely to buy more products from a brand to earn loyalty points.  [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Loyalty_Programs___Millennial_Moms__The_Untapped_Opportunity-3-1-1-1.png?width=600&height=597&name=Loyalty_Programs___Millennial_Moms__The_Untapped_Opportunity-3-1-1-1.png)](https://engagement.punchtab.com/millennial-moms-infographic) ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/marketing/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/marketing/author/amberly-dressler" }, "dateModified" : "2023-05-01T21:22:31.766Z", "datePublished" : "2014-01-29T06:00:00.000Z", "headline" : "Don't Forget Millennial Moms", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/millinnialmom-100x100-3-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/dont-forget-millennial-moms", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Don't Forget Millennial Moms", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```