The demands on Web designers become greater and more intense by the day.
As the trend toward minimalism gains dominance in digital design, designers are being forced to adapt. And one of the virtual areas they've been tasked to work with is that of navigational elements.
Website navigation plays a fundamental role in success of digital initiatives and opinions vary on the best way to implement such a capability.
Navigation is, without question, an essential element to digital/website design, but today's designers must be able to prioritize content without making navigation inaccessible and sacrificing usability in general.
In order to do that, particularly in the very mobile age we live in today, designers have been opting to hide their navigation (e.g., through the use of hamburger icons/menus) on mobile screens.
While many claim that website designs with hidden navigation negatively impact UX metrics (reducing discoverabilithy and increasing perceived task difficulty), the truth of the matter is that it's hard not to use them; they're the best of the worst options available.
Consumers do seem to be catching on however and they're seeing not only more mobile sites but more mobile-friendly elements regardless of their device like those hamburger menus - even on desktops. Check them out:
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.