--- title: FTC on Privacy Recommendations description: The Federal Trade Commission has published its final list of recommendations for how companies shoul... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ftcprivacy-mini-Jan-23-2023-12-12-06-1847-AM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # FTC on Privacy Recommendations ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) 27 Mar, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/ftc-on-privacy-recommendations](mailto:?Body=https://www.websitemagazine.com/marketing/ftc-on-privacy-recommendations) - Link Copied! ![FTC on Privacy Recommendations](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ftcprivacy-mini-Jan-23-2023-12-12-06-1847-AM-1-1-1.png) **![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/FTCprivacy-mini-Jan-23-2023-12-12-06-8920-AM-1-1-1.png?width=80&height=80&name=FTCprivacy-mini-Jan-23-2023-12-12-06-8920-AM-1-1-1.png)The Federal Trade Commission has published its final list of recommendations for how companies should protect consumers' online privacy.** The report, which builds upon a less formal staff report published in December 2010 with public input and recent developments, aims to outline how the FTC believes Internet companies should protect consumers' privacy through a process of self-regulation. The report does warn however that legislative measures could be called for in certain instances. Perhaps most important in the recommendations are the acceptable data practices that are outlined. The FTC says companies should "take reasonable measures to ensure that the data is de-identified," should publicly commit not to re-identify the data and build provisions into their contracts with downstream data recipients that forbid them from trying to re-identify the data. Another important change, aimed at lessening the burden on small businesses, is that the FTC now says its framework should not apply to companies the collect non-sensitive data from fewer than 5,000 customers annually as long as they do not share the data with third parties. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/marketing/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:27:35.346Z", "datePublished" : "2012-03-27T05:00:00.000Z", "headline" : "FTC on Privacy Recommendations", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/ftcprivacy-mini-Jan-23-2023-12-12-06-1847-AM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/ftc-on-privacy-recommendations", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "FTC on Privacy Recommendations", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```