---
title: Gain Mobile Site Insights with ClickTale Touch
description: A new solution from customer experience analytics provider ClickTale is helping businesses gain insi...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/clicktale-Jan-23-2023-12-20-21-9590-AM-1-1-1.png
---

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# Gain Mobile Site Insights with ClickTale Touch

![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg)

[by Allison Howen](https://www.websitemagazine.com/marketing/author/allison-howen) 24 May, 2013

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**A new solution from customer experience analytics provider [ClickTale](https://contentsquare.com/clicktale/) is helping businesses gain insights into the end-user experience of their mobile sites.**

 

SaaS solution ClickTale Touch allows businesses to view their mobile customers' "True-to-Life User Experience," which includes a customer's every tap, double tap, scroll, tilt and pinch on the touch interface. By leveraging these insights, businesses can optimize their mobile sites in order to grow and capitalize on mobile traffic.

 

"Visualizing user behavior inside the page has proven invaluable for perfecting Web usability, but the mobile Web requires a fresh approach - not only because it involves devices of various form factors, operating systems and input methods, but because mobile customers are much less forgiving of poor usability than traditional e-customers," said Dr. Tal Schwartz, CEO and co-founder of ClickTale. "ClickTale Touch is a powerful and effective way for companies to increase the conversions on mobile devices, an absolute necessity now that [mobile commerce](https://www.websitemagazine.com/definition/m-commerce) is really taking off."

 

Businesses can leverage ClickTale Touch to increase profits by identifying and fixing issues that frustrate mobile users, like poor navigation or unclear calls to action. Plus, the platform can help businesses optimize their sites for the touch interface as well as improve customer engagement by learning what content receives the best response from mobile visitors.

![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg)

[Allison Howen](https://www.websitemagazine.com/marketing/author/allison-howen)

I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver

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