It's a pain in the digital neck waiting for someone else to integrate a new third-party tracking code or to test something on your website.
A new software solution, dubbed TrialFire, gives marketers, designers and webmasters more control over both. It essentially provides websites with control over what is tracked (e.g. clicks, navigation, form field completions, etc.) and to which analytics and online marketing services to send that data - and without needing to actually write any code to make it happen.
To use TrialFire's software to communicate directly with one of its many integration partners including Google Analytics, Mixpanel, Intercom or other services, users launch their sites in what the company calls "pin mode": Customers just click on the function they want to track. The software places a pin to indicate an action is being tracked - like a GPS with points of interest. Regular visitors are never aware of TrialFire, but whenever they perform a tracked action, an event is sent to the connected services.
"Companies use services like Google Analytics, Mixpanel, KISSMetrics, Intercom.io, Totango and many more to understand and grow their businesses," commented TrialFire Co-Founder Michael Lieberman. "A huge obstacle however is how difficult it is to integrate these tools into a website or application. This not only negatively impacts the value users get from these services, it also jeopardizes the success of the vendors."
Other companies are also tackling similar problems. Segment.io lets developers code integrations and sends the data they collect to third-party services, but doesn't offer the code-free approach that TrialFire uses. Meanwhile Heap Analytics and Hublo are providing code-free approaches to gathering and visualizing analytics.
TrialFire provides a free version of its service, with paid plans starting at just $19/month.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.