--- title: Google Result Positioning Matters... A Lot description: Chitika has released some interesting research related to the the value of a first position listing ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-21-33-3371-AM-2-2-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Google Result Positioning Matters... A Lot ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) 26 May, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/google-result-positioning-matters-a-lot](mailto:?Body=https://www.websitemagazine.com/marketing/google-result-positioning-matters-a-lot) - Link Copied! ![Google Result Positioning Matters... A Lot](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-23-2023-12-21-33-3371-AM-2-2-1.png) **![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/g-mini-Jan-23-2023-12-21-33-8523-AM-2-2-1.gif?width=73&height=73&name=g-mini-Jan-23-2023-12-21-33-8523-AM-2-2-1.gif)[Chitika](https://chitika.com)** has released some interesting research related to the the v[alue of a first position listing on Google](https://chitika.com/research/2010/the-value-of-google-result-positioning/). According to the data, it's worth a lot - double the traffic of the second spot. Chitika examined traffic coming into its advertising network from Google and broke it down y Google results placement. The first position drove 34.35% of all traffic in the sample, nearly as much as slots 2 through 5 provided combined and more than positions 5 through 20 combined. "Obviously, everyone knows that the #1 spot on Google is where you want to be," says Chitika research director Daniel Ruby.  "It's just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1." Another very interesting finding from the research is the impact of moving from page two to page one. For example, moving fromt he 11th position to the 10th results in a 143% increase in traffic. The base number of course is very low as the jump is from 1.11% to 2.71% of traffic but it's certainly shows how meaningful it is to move up the SERPs towards that desired position of number one.   **Editors Note:** Chitika's Research Director Daniel Ruby has written an article for Website Magazine's July issue on Technographic Segmentation. If you're not yet one of our monthly subscribers, [sign up today](https://websitemagazine.com/pro/) and don't miss this insightful article.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/pagetrafficgoogresult-3-1-1-1.gif?width=481&height=289&name=pagetrafficgoogresult-3-1-1-1.gif)   ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/marketing/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:27:05.084Z", "datePublished" : "2010-05-26T05:00:00.000Z", "headline" : "Google Result Positioning Matters... 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