The main purposes of your website are to increase brand awareness, attract new customers and earn more sales from the customers you have. There's another function that many business owners tend to overlook, however: recruiting.
By building a designated page or section of your site to attract talent, you could diversify your pool and attract a steady stream of applicants who are ready to fill your open positions.
Opening up your job application process to the world could mean having to sort through lots of unqualified candidates, though. So what can you do to make sure the applicants who turn up are suitably qualified?
Strategies to Attract Solid Talent
These are just some of the things you can do to draw better incoming talent via your website:
1. Make sure your site works and speaks to your target audience.
Just as you need to write copy that appeals to your target customer, you ought to make design and writing choices that appeal to your ideal job candidates if you want good people to apply. For example, if you're targeting millennial job candidates, you'll want to make sure your site is easy to use on mobile devices, and take some time to show off your company culture and what it stands for.