The main purposes of your website are to increase brand awareness, attract new customers and earn more sales from the customers you have. There's another function that many business owners tend to overlook, however: recruiting.
By building a designated page or section of your site to attract talent, you could diversify your pool and attract a steady stream of applicants who are ready to fill your open positions.
Opening up your job application process to the world could mean having to sort through lots of unqualified candidates, though. So what can you do to make sure the applicants who turn up are suitably qualified?
Strategies to Attract Solid Talent
These are just some of the things you can do to draw better incoming talent via your website:
1.Make sure your site works and speaks to your target audience.
Just as you need to write copy that appeals to your target customer, you ought to make design and writing choices that appeal to your ideal job candidates if you want good people to apply. For example, if you're targeting millennial job candidates, you'll want to make sure your site is easy to use on mobile devices, and take some time to show off your company culture and what it stands for.
Larry Alton is a multi-talented professional with a diverse background in writing, sales, marketing, and account management. He has a wealth of knowledge in digital marketing and a passion for e-commerce, SEO, social media, conversion rate optimization, and creative digital design. In addition to his expertise in digital marketing, Larry also actively invests in real estate and is passionate about this field. His writing has been featured in prominent publications such as Inc.com, Entrepreneur.com, and TechCrunch, as well as Business.com and TheNextWeb.com. With a proven track record in both the digital marketing and writing industries, Larry is a valuable asset to any organization.