How to Detect & Prevent Mobile Fraud

Mobile attribution and marketing analytics solution AppsFlyer has released a new version of its mobile fraud detection solution and is taking some aggressive steps to minimize fraudulent traffic sent to its clients.

The Active Fraud Insights 2.0 platform, part of AppsFlyer's Active Fraud Suite, leverages metadata from 98 percent of the world's mobile devices, as well as proprietary technological advances in big data and machine learning to both detect and prevent the most advanced types of mobile fraud, like DeviceID reset fraud, install hijacking, click flooding and more.

The solution will enable marketers to identify offending sub-publishers thanks to new multi-select grouping filters by media source and siteID, visualize deviceID reset fraud thanks to device-based distribution analysis, detect unusual concentrations of installs and that's really just the beginning. It's easily one of the most robust offerings available today based on our initial high-level review.

"Over the last two years, the scale and sophistication of mobile fraud has grown at an alarming rate," said Oren Kaniel, CEO of AppsFlyer.

"Thanks to AppsFlyer's scale, we are in a unique position to detect and prevent mobile fraud faster and more consistently over time than anyone else in the industry. Further, since actions speak louder than words, we are going to regulate the AppsFlyer ecosystem and will remove bad actors from our platform in order to protect our clients -- the marketers. As such, we are beginning an ongoing review and audit of all our integrated ad networks, ensuring they are aggressively doing everything in their power to minimize fraudulent traffic being sent to AppsFlyer clients."