--- title: How To Predict Churn description: It is important for businesses, particularly subscription-based businesses, to monitor customer chur... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_purple_layers-Jan-23-2023-12-20-26-8023-AM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # How To Predict Churn ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 23 Oct, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/how-to-predict-churn](mailto:?Body=https://www.websitemagazine.com/marketing/how-to-predict-churn) - Link Copied! ![How To Predict Churn](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_purple_layers-Jan-23-2023-12-20-26-8023-AM-1-1-1.jpg) **It is important for businesses, particularly subscription-based businesses, to monitor customer churn trends.** A customer is considered "churned" once he or she has stopped all interactions with a brand for a certain amount of time. Since subscription businesses generate just 15 to 25 percent of their revenues from new customers, it is particularly important for these type of businesses to retain customers and ensure that they don't churn. Fortunately, there are a few tell-tale signs that a customer is about to churn, as well as technology available that can help businesses identify consumers in danger of churning. ## **Three Signs a Customer is in Danger of Churning:** **1. They stopped opening emails** - a customer that was once actively opening a brand's email messages and then either gradually or suddenly stops is definitely in danger of churning. Brands can try to win these customers back, however, with a re-engagement email campaign. Take Victoria's Secret as an example. The retailer sent out a "We want you back!" email campaign that included a 20 percent off coupon in an effort to bring inactive email subscribers back in August (see image). ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/VSreengagement-4-1-1-1.png?width=506&height=421&name=VSreengagement-4-1-1-1.png) **2. They are leaving negative reviews** - a customer that is leaving complaints with customer service reps or on a company's online listing page is likely not very happy and won't be making additional purchases any time soon. That said, businesses can try to reach out to these types of customers and resolve issues in order to save themselves from negative comments and from losing a customer. Yelp, for example, enables business owners to [respond to negative reviews](https://biz.yelp.com/support/free_tools) on their business page, which is definitely a step in the right direction when trying to retain a customer in danger of churning. **3. They stopped using the service.** If a customer has stopped using a service that they are paying for, it is likely they will not renew their membership, which is why businesses should identify inactive customers before it I too late. By doing so and offering a promotion, such as a 15 percent discount on their renewal membership, the customer will be more likely to renew and less likely to churn. ## **Three Companies that can Help:** 1. [Bluenose](https://www.bluenose.com/customer-success-platform/early-warning-system/) Bluenose is a customer success platform that can help software-as-a-service (SaaS) businesses monitor their customers and identify those that are in jeopardy of churning. Bluenose provides its customers with alerts for customers that are in danger of churning and are ready for expansion. What's more, Bluenose provides customer health scoring so businesses can monitor the satisfaction of all customers. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Bluenosedash-3-1-1-1.png?width=630&height=400&name=Bluenosedash-3-1-1-1.png) **2. [StatSoft](https://www.statsoft.com/Solutions/Financial/Churn-Analysis)** StatSoft, which is part of Dell Software, offers a churn analysis solution to help businesses identify customers likely to churn and help them improve their relationship with those customers. The company uses analytics to predict customer reactions to marketing campaigns and customer service initiatives, as well as helps user develop effective campaigns to target customers and increase profitability. **3. [Kissmetrics](https://www.kissmetrics.com/cohorts)** Kissmetrics offers an Analyze product that includes cohort reporting. With this feature, business can monitor online metrics and view the behavior of groups over time as market, competitors and customers change. This analysis enables users to identify which marketing campaigns are working and which are not. For instance, users can discover if a new pricing plan lead to cancellations and which customer groups lead to the most upsells. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Kissmetricscohort-3-1-1-1.png?width=630&height=400&name=Kissmetricscohort-3-1-1-1.png) --- --- ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:32:28.317Z", "datePublished" : "2015-10-23T05:00:00.000Z", "headline" : "How To Predict Churn", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_purple_layers-Jan-23-2023-12-20-26-8023-AM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/how-to-predict-churn", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "How To Predict Churn", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```