--- title: Mobile-to-Mobile Retargeting Comes to Drawbridge description: If you're looking for a way to amp up your mobile advertising strategy, look no further than D... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/drawbridge-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Mobile-to-Mobile Retargeting Comes to Drawbridge ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/marketing/author/allison-howen) 26 Jul, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/mobile-to-mobile-retargeting-comes-to-drawbridge](mailto:?Body=https://www.websitemagazine.com/marketing/mobile-to-mobile-retargeting-comes-to-drawbridge) - Link Copied! ![Mobile-to-Mobile Retargeting Comes to Drawbridge](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/drawbridge-2-1-1-1.jpg) **If you're looking for a way to amp up your mobile advertising strategy, look no further than [Drawbridge](https://www.drawbrid.ge/).**   The cross-device advertising platform has added a mobile-to-mobile retargeting solution to its Cross Device Retargeting Suite. Marketers can use the tool to retarget consumers across both mobile apps and the mobile Web. Ads are displayed to users that fulfill any combination of criteria set by the marketer, like a consumer who has turned mobile app alerts off, a prospect who has not yet made a first purchase or a prospect that love sales on specific items, such as household decor.   The product is being launched after successful trials with several [m-commerce](https://www.websitemagazine.com/definition/m-commerce) companies. In fact, Drawbridge states that early results found marketers who targeted lapsed users achieved more than 100 percent Return on Ad Spend (ROAS) in less than three weeks, while marketers who targeted active user groups obtained 100 percent ROAS within a single day.   "Marketing efforts in mobile have been concentrated in new user acquisition, as marketers scrambled in the land grab that mobile offered as a platform. However, many marketers have already acquired millions or even tens of millions of users; they now need to turn their attention to tools and techniques that allow better engagement marketing toward this user base," said Drawbridge Founder and CEO, Kamakshi Sivaramakrishnan. "Techniques for reengagement have been commonly employed in the desktop Web, and have even been employed in-app; we are finding, though, that new techniques are highly effective in mobile marketing." ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/marketing/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/marketing/author/allison-howen" }, "dateModified" : "2023-05-03T14:39:39.457Z", "datePublished" : "2013-07-26T05:00:00.000Z", "headline" : "Mobile-to-Mobile Retargeting Comes to Drawbridge ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/drawbridge-2-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/mobile-to-mobile-retargeting-comes-to-drawbridge", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Mobile-to-Mobile Retargeting Comes to Drawbridge", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```