One of the most-trafficked websites on the Internet is myYearbook.com - and it has been that way for years. Never heard of them? You're probably not alone but that won't change the fact that they are one of the top twenty-five sites and have been that way for as long as I can remember.
myYearbook just announced the availability of its first iPhone application, myYearbook Chatter. The core of the app is a real-time location-based stream of, you guessed it, chatter from the sites users. By taking advantage of the iPhone's GPS capabilities, the app displays posts of members who share similar locations in its "Near Me" tab. Users also have the choice to filter Chatter streams by: everyone on myYearbook, people near to them or only their friends.
The app also takes advantage of the iPhone's camera and photo library, enabling usres to pot photos as comments. "The myYearbook app permits interesting photo storytelling," notes Geoff Cook, CEO of myYearbook. "You might see posts like 'What are you reading right now?' or 'What do you see?' and instead of text comments, our members use their iPhone camera to post photos into the stream."
Other features of the app include access to user profiles, profile browsing, messaging, myYearbook's Lunch Money virtual currency, as well the gifts and stickers that have made the site one of the most popular Web destinations.
To see Chatter in action, download the myYearbook app in the iTunes Store.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.