Net News Roundup - October 31, 2018

See what's trending on the Web today with Website Magazine's 'Net News Roundup, a collection of insightful articles, industry happenings and practical guidance to accelerate your digital success. 

Parallel Tracking is the Default for Google Search
Google is setting the default for third-party tracking of shopping and search ads to parallel tracking as of today. Parallel tracking removes the ad-tracking technology from the user experience, reducing page load time by up to five seconds, the company says.

Steps to Make Holiday Advertising More Profitable
For retailers, it seems like the holiday shopping season starts earlier every year. If you're an ecommerce retailer, that means it's time to start thinking through your holiday advertising strategy. There are a variety of tricks you can use to reach the right customer base and give them an online shopping experience that will not only win you their business now, but for months and years to come.

How AI can leverage Singles Day Marketing
Singles Day was launched by Alibaba in China in 2009 and has since become a global event. Big retailers and brands are well positioned to capitalize on the day, but smaller players can join in with tactics such as a commitment to sustained customer engagement using artificial intelligence,

Good Manners Build Professional Relationships
Getting your foot in the door is hard enough, so don't let your manners slam the door on you. Looking for a job has always required impeccable behavior on the part of the job seeker.

5 Essential Questions for Strategic Planning
Stop aiming for perfection and creating long strategic documents, and focus instead on the few key choices you need to make. Don't try to be perfect in a world where perfection is impossible. And ask the question, 'What would have to be true?' rather than 'What is true?'.

Google Now Tracks LinkedIn Sponsored Content Ads
LinkedIn has partnered with Google Campaign Manager to enable marketers to track the performance of their Sponsored Content campaigns via the platform. The integration lets marketers see a full view of LinkedIn paid ads on Google Campaign Manager, including videos, Lead Gen forms, carousels and "Spotlight" Dynamic Ads.

How to Align Sales & Marketing
Aligning sales and marketing and keep the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging in the midst of a rebrand when the very moniker to which you refer to the company and who employees work for is changing.

Important Accounting Reports for Small Businesses
When it comes to small business accounting, most people know that it is important to keep your records updated for taxes. However, there are many more benefits from small business accounting that you can use to grow, improve, and expand your business.

Six Questions for B2B Content Marketing Success

Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to reach their target audience, and 86% B2C marketers consider content marketing a key strategy to target customers, according to the Content Marketing Institute.

Should You Take Out a Personal Loan for Your Business?
Finding small business financing can be a tricky, counterintuitive process. It's almost always easier to qualify for a business loan when you have a solid history of success in business. But what about when you need financing in order to get your business off the ground?