--- title: Optimize the Kindle Fire Experience with Monetate description: Personalization and targeting provider Monetate has announced support for the Kindle Fire in its clo... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/monetate-mini-Jan-23-2023-12-05-34-7087-AM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Optimize the Kindle Fire Experience with Monetate ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) 22 Nov, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/optimize-the-kindle-fire-experience](mailto:?Body=https://www.websitemagazine.com/marketing/optimize-the-kindle-fire-experience) - Link Copied! ![Optimize the Kindle Fire Experience with Monetate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/monetate-mini-Jan-23-2023-12-05-34-7087-AM-1-1-1.gif) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/monetate-mini-4-1-1-1.gif?width=73&height=73&name=monetate-mini-4-1-1-1.gif)**Personalization and targeting provider Monetate has announced support for the Kindle Fire in its cloud-based website optimization platform.** Monetate, which primarily serves the ecommerce market, enables users to segment visitors from tablet devices and deliver platform-specific options to enhance the browsing and buying experience. For example, merchants have the ability to run multiple concurrent A/B and multivariate tests, leverage geographic and weather-based targeting, and deliver custom experiences based on individual user behavior. Some of the modifications that merchants can make include making navigation menus larger for greater ease-of-use, enable/disable functions including swipe, pinch-to-zoom and multi-touch gestures, and several others including delivering custom messages such as special offers based on the type of device. "It is becoming clear that tablet users represent a unique segment of consumers with specific needs, habits and purchasing behaviors," says Monetate CEO David Brussin. "In order to close more sales, retailers must proactively tailor the shopping experience to tablet users in a way that takes advantage of the devices' unique characteristics." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/marketing/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:36:01.645Z", "datePublished" : "2011-11-22T06:00:00.000Z", "headline" : "Optimize the Kindle Fire Experience with Monetate", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/monetate-mini-Jan-23-2023-12-05-34-7087-AM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/optimize-the-kindle-fire-experience", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Optimize the Kindle Fire Experience with Monetate", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```