Performance marketing is one of the most powerful ways to drive website visits and ecommerce sales - it's a win-win for everyone in almost every way; and for Shopify merchants it's about to get even better.
Pepperjam, which has a long and rather interesting history in the performance marketing industry, announced its integration with commerce platform Shopify. The integration will enable brands using Shopify to launch and manage an affiliate marketing program and simplify some of the more challenging aspects of operating such a program.
"All retailers, no matter their size, should have access to world-class ecommerce solutions," said Greg Shepard, Chief Strategy Officer, Pepperjam. "As commerce technology continues to evolve at a rapid pace, innovators like Pepperjam and Shopify make it possible for retailers large and small to have access to advanced, yet easy-to-use, technology to drive new revenue opportunities."
Expect retailers using Shopify to adopt the offering without haste.
"With all of the challenges faced by the retail world today, we feel confident in working with a performance marketing partner like Pepperjam to know we have a reliable way to drive revenue to our business," said Dustin Stollberg, Director of Paid Acquisition, Parachute.
"The latest integration with Shopify means we can automate the majority of the tedious and time-intensive tasks so that we can spend more time focusing on our customers and delivering the type of innovative services and support they need."