--- title: PlayTime Now With Demographics description: One of the issues for video advertising has been that it is difficult to understand who exactly is v... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tubemogul3-mini-Jan-23-2023-12-15-12-3047-AM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # PlayTime Now With Demographics ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 15 Feb, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/playtime-now-with-demographics](mailto:?Body=https://www.websitemagazine.com/marketing/playtime-now-with-demographics) - Link Copied! ![PlayTime Now With Demographics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tubemogul3-mini-Jan-23-2023-12-15-12-3047-AM-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/tubemogul3-mini-Jan-23-2023-12-15-11-7007-AM-1-1-1.png?width=73&height=73&name=tubemogul3-mini-Jan-23-2023-12-15-11-7007-AM-1-1-1.png)One of the issues for video advertising has been that it is difficult to understand who exactly is viewing all those ads. TubeMobul hopes to minimize the problem as it has added demographic reporting to its video advertising platform PlayTime today.  For a long time, advertisers were forced to rely on external data vendors to ensure they reached their target audience. By aggregating data from several sources via PlayTime, advertisers can make audience comparisons in a single interface. What is perhaps most interesting about the announcement however is that TubeMogul is offering the dta historically so advertisers can see trends from previous campaigns. Advertisers will now have access to demographic information such as age, gender, household income, marital status, home-ownership and number of children. "Advertisers can now be sure they reached their target audience and make powerful comparisons," said Brett Wilson, CEO and Co-Founder of TubeMogul.  In December, video ads served by PlayTime were viewed over 174 million times according to comScore, placing the company in the top ten across the Web.  ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/tubemogul-playtime-3-1-1-1.png?width=500&height=219&name=tubemogul-playtime-3-1-1-1.png) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:23:01.013Z", "datePublished" : "2011-02-15T06:00:00.000Z", "headline" : "PlayTime Now With Demographics", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/tubemogul3-mini-Jan-23-2023-12-15-12-3047-AM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/playtime-now-with-demographics", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "PlayTime Now With Demographics", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```