--- title: Sample Personas to Optimize, Segment & Test description: There's a certain mystique around the concept of user personas, but there needn't be.  Develop... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-17-23-7508-AM-Apr-10-2023-01-20-28-7170-PM-Apr-25-2023-03-15-16-3376-AM-May-01-2023-09-29-34-5485-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Sample Personas to Optimize, Segment & Test ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 02 Jan, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/sample-personas-to-optimize-segment-amp-test](mailto:?Body=https://www.websitemagazine.com/marketing/sample-personas-to-optimize-segment-amp-test) - Link Copied! ![Sample Personas to Optimize, Segment & Test](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-17-23-7508-AM-Apr-10-2023-01-20-28-7170-PM-Apr-25-2023-03-15-16-3376-AM-May-01-2023-09-29-34-5485-PM.png) **There's a certain mystique around the concept of user personas, but there needn't be. ** Developing personas enables enterprises (marketers and designers specifically) to create reliable and realistic representations of specific audience segments. These representations are most useful when they are based on quantitative data (research and analtyics) and balanced out with some qualitative insights and play a major role in everything from corporate branding to interface design (and pretty much everything in between).  The best (most useful and meaningful) personas represent all potential major user groups of a business, focus on the needs and expectations of those groups, offer some insights into who those users are, and provide an opportunity to understand the features and functionality that are most in-demand, describing and highlighting the motivations, goals and values of those audience segments along the way.  There is, of course, no one specific way to create user persona's but there are some details that will time and again prove useful in their development.  Describing the personal characteristics of each persona such as age, gender, and education is a good start but marketers must also understand the professional aspects of each persona. What is the amount of work experience, for example, and why will that persona come to the site or use the service (essentially, what are their goals and professional interests, e.g. career advancement). It's also important to know where else users are getting the information or what other solutions they've used and what has brought them to this point, as well as their technical prowess. Are they power users, for example, familiar with various keyboard shortcuts or are they completely comuter illiterate?  If a persona includes anything however, it should provide a narrative on the motivation of specific audience segments. What are they motivated by and what are they looking for and looking to accomplish? Answer these questions and a clear vision will be developed on how to best attract them, retain them, and generate revenue and deeper engagement with them. Again, there no one way to create a persona - in many ways, it's a creative pursuit (with very real-world business implications). Take a look at fwe persona's developed for web design solution Weebly to get a better idea of how to construct personas and the information you might want to include as you develop your own. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/persona1-3-1-1-1.jpg?width=672&height=400&name=persona1-3-1-1-1.jpg)  ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/persona2-3-1-1-1.jpg?width=672&height=400&name=persona2-3-1-1-1.jpg)  ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/persona3-3-1-1-1.jpg?width=672&height=400&name=persona3-3-1-1-1.jpg)  ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:31:22.436Z", "datePublished" : "2017-01-02T06:00:00.000Z", "headline" : "Sample Personas to Optimize, Segment & Test ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-17-23-7508-AM-Apr-10-2023-01-20-28-7170-PM-Apr-25-2023-03-15-16-3376-AM-May-01-2023-09-29-34-5485-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/sample-personas-to-optimize-segment-amp-test", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Sample Personas to Optimize, Segment & Test", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```