Content and presentation sharing site Slideshare, a LinkedIn owned company (covered extensively at Website Magazine), has released a custom analytics solution focused on helping sales and lead generation professionals understand more about the performance of their presentations.
Slideshare's new Send Tracker offering is essentially a content analytics tool that lets users share their content (presentations, etc) to prospects via email. The solution then reports on engagement insights such as when prospects opened it (real-time alerts) and how they interacted with it (e.g. how long the viewer was on a certain slide). By knowing where prospects are spending their time in the presentation, a sales professional can customize their presentations accordingly, leading ideally to a greater number of conversions.
SlideShare's paid product starts at $19 per month, but the service is offering all application users the option to test Send Tracker free of charge on a single presentation.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.