Specific Media announced today its certification through the Interactive Advertising Bureau's (IAB) new Ad Network & Exchange Quality Assurance Certification program. Specific Media is one of the first companies to meet the training, audit, and compliance requirements for the program.
The QAG aims to enhance advertisers' control over the placement and context of their ads and offers transparency to the marketplace by standardizing the information provided to advertisers. QAG is the only industry-endorsed certification program that exists today.
"We've always been committed to maintaining trustworthy and transparent relationships with brands," said Ron Nielsen, senior vice president of media operations for Specific Media. "Advertisers deserve to understand how and where their messages reach consumers. Our participation in the IAB's Quality Assurance Certification program is further validation of our adherence to accepted industry standards, and our intention to give advertisers the best possible environment for connecting with customers."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.