--- title: "Stat Watch: Is Big Data Still Big?" description: Technology makes it possible to analyze large amounts of data, but how accessible is it to the average organization? image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics4e8af88ec5e163acbc5dff0000ff1aaa-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Stat Watch: Is Big Data Still Big? ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 16 Jan, 2023 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/stat-watch-is-big-data-still-big](mailto:?Body=https://www.websitemagazine.com/marketing/stat-watch-is-big-data-still-big) - Link Copied! ![Stat Watch: Is Big Data Still Big?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics4e8af88ec5e163acbc5dff0000ff1aaa-1-1-1-1.png) **Technology makes it possible to analyze large amounts of data, but how accessible is it to the average organization? ** It seems big data - and the insights it can provide - is still very much out of reach for many, but the gap between companies large and small is narrowing. According to 2017 findings from International Data Corporation (IDC), very large businesses (those with more than 1,000 employees) will be responsible for more than 60 percent of all big data and business analytics (BDA) spending through 2020. Those companies with fewer than 500 employees, however, are also actively investing - accounting for nearly a quarter of the worldwide BDA spending. "After years of traversing the adoption S-curve, big data and business analytics solutions have finally hit mainstream," said Dan Vesset, IDC group vice president, analytics and information management in a statement earlier this year. "BDA as an enabler of decision support and decision automation is now firmly on the radar of top executives. This category of solutions is also one of the key pillars of enabling digital transformation efforts across industries and business processes globally." Company size is very much an indicator of investment in big data and business analytics solutions, but industry might be a better gauge. According to IDC findings, the verticals making the largest investments in big data and business analytics solutions this year are banking, discrete manufacturing (production of automobiles, planes, smartphones), process manufacturing (using recipes/formulas), federal/central government and professional services. In terms of more specific allocation of funds, software investments, according to IDC, will grow to more than $70 billion in 2020, led by purchases of end-user query, reporting and analysis tools and data warehouse management tools. *Get help with BDA investment by reviewing Website Magazine's 2017 "Top50 Big Data, BI & Analytics" list.  * **90%** Most digital decision-makers (90 percent) are having their ambitions to use data for new digital services held back due to a lack of resources, the complexity of using multiple technologies or reliance on legacy database technology. (Couchbase, 2017)    **31.5%** Data collection is agreeable to 31.5 percent of consumers if they get something in return, but almost 37.5 percent want a say in what is collected from businesses. (iVend Retail, 2017) **2,716,425** The estimated number of job openings for data science and analytics positions for 2020 is 2,716,425. (Burning Glass Technologies, 2017) **3,105** At time of print, 3,105 companies are listed as Big Data Analytics Startups on AngelList with an average valuation of $4.6 million. More than 35 of these startups joined the list in Sept. 2017 alone. (AngelList, 2017)  ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Marketing [![3 Tips to Make Your Website More User-Friendly in 2023](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-2284350-1-1.jpg) 3 Tips to Make Your Website More User-Friendly in 2023](https://www.websitemagazine.com/marketing/3-tips-to-make-your-website-more-user-friendly) [![Web.com Launches New Professional QuickStart Website Service](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4348404-1.jpg) Web.com Launches New Professional QuickStart Website Service](https://www.websitemagazine.com/marketing/web-com-launches-new-professional-quickstart-website-service) [![6 Ways to Stretch Your Marketing Budget](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Feb-07-2023-03-32-33-0828-PM-Apr-25-2023-03-10-37-2214-AM-1.png) 6 Ways to Stretch Your Marketing Budget](https://www.websitemagazine.com/marketing/6-ways-to-stretch-your-marketing-budget) [![5 Reasons Visitors Leave Your Website and Website Tracking Tools to Track Website Visitors](https://www.websitemagazine.com/hubfs/pexels-photo-1008155.jpg) 5 Reasons Visitors Leave Your Website and Website Tracking Tools to Track Website Visitors](https://www.websitemagazine.com/marketing/5-reasons-visitors-leave-your-website) [![5 Lessons About Workplace Energy](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/distress-1-1-1-1.png) 5 Lessons About Workplace Energy](https://www.websitemagazine.com/marketing/5-lessons-about-workplace-energy) [![Y Combinator Startups to #WebTechWatch](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/startup-funding-4-1-1-1.jpg) Y Combinator Startups to #WebTechWatch](https://www.websitemagazine.com/marketing/y-combinator-startups-to-webtechwatch) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:23:11.848Z", "datePublished" : "2023-01-16T06:00:00.000Z", "headline" : "Stat Watch: Is Big Data Still Big?", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/analytics4e8af88ec5e163acbc5dff0000ff1aaa-1-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/stat-watch-is-big-data-still-big", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Stat Watch: Is Big Data Still Big?", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```