Big data is complicated for even the most experienced Web professional.
While "data"¬¨¬®‚àöœÄ itself is an important part of any business (as it can illustrate which initiatives are successful and which are not), "big data" does much more than simply skim the surface to provide insights on traffic, clicks or conversions. With so much personal and behavioral information available to be collected and analyzed, implementing a big data initiative is far too complicated for any analytics professional to undertake without some support from a technology platform. In fact, the biggest obstacle that companies face when it comes to leveraging big data is "insufficient existing infrastructure" according to a recent study from CA Technologies.
Despite this significant challenge, business professionals seem to understand just how important the practice of collecting and acting on information can be to their organization's bottom line, as 84 percent of the study's respondents noted they have already, or plan to, implement a big data project within the next year due to well-documented benefits including improving the customer experience (e.g. more complete customer profiles for deeper personalization) and increasing revenue (such as connecting social profiles with potential buyers for better lead generation).
"While organizations face challenges in tackling complexities associated with implementation efforts, the results overwhelmingly demonstrate that companies are committed to developing and deploying fully integrated big data strategies,"¬¨¬®‚àöœÄ said David Hodgson, general manager, Mainframe, CA Technologies. "By overcoming the obstacles, companies can successfully compete in the application economy."
Despite how overwhelming implementing a big data strategy may seem, the benefits do outweigh the challenges. Brands that realize this and fully leverage all available data will be the ones positioned for success now and in the future.
Other Notable Big Data Statistics
Of the top five obstacles for leveraging big data, 26 percent of companies cite "security/compliance concerns."
(CA Technologies, April 2015)
The daily amount of data generated daily is 2.5 exabytes.
(Adepta, March 2015)
The number of organization with deployed/implemented data-driven projects has increased by 125 percent in the last year.
(IDG Enterprise, March 2015)
IBM announced that it will educate more than 1 million data scientists and engineers on Spark, a new open source engine for big data processing.
(IBM, June 2015)
In organizations where big data is viewed as the single most important way to gain a competitive advantage, 51 percent have CEOs who personally focus on big data initiatives.
(Forbes Insights, 2015)
The big data market reached $27.36 billion in 2014.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.