Summer Reading for Web Workers (2010)

The quantity of information on the Web can often seem overwhelming. The emails, feeds, and social comments just keep coming - and they just won't stop. Sometimes, particularly in the summer months, it's often helpful to head to the pool, pour yourself a nice cold drink and enjoy a good and meaningful book. But wait, you're a Web professional! You are compelling to stay connected at all times, right? Website Magazine has selected seven recently released industry-related books for you to consider reviewing this summer as you lounge by the pool. From copy writing and persuasion to entrepreneurship and marketing, Website Magazine Summer Reading List for Web Workers is one not to miss.


Delivering Happiness: A Path to Profits, Passion, and Purpose CEO Tony Hsieh discusses his experiences in entrepreneurship, the importance of customer service and taking business risks. While the book has been accused of being filled with a bit too much hype, others argue that it's a powerful and inspirational read.
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Yahoo!'s recently released style guide provides a detailed reference to essential Web style writing elements. Ideal for writers, editors, bloggers, and marketers, many of the most essential topics are covered including the basics of grammar and punctuation and the guide even manages to offer up several ways for improving writing.
The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
A provocative and insightful look at the power of today's knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide as it provides a meaningful framework and context to approach the future for anyone interested in surviving and enjoying it.
Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
Provides a toolkit for "inventors, explorers, and change agents" who want to use design thinking to navigate successfully in complex and uncertain knowledge and information spaces. Filled with techniques to engage your team and help everyone collaborate effectively.
Cognitive Surplus: Creativity and Generosity in a Connected Age
Reveals how technology is changing people from consumers to collaborators. Author Clay Shirky, who teaches at the Interactive Telecommunications Program at NYU, forecasts the changes we will enjoy as new digital tech puts our untapped resources of talent and goodwill to use.
The Referral Engine: Teaching Your Business to Market Itself
Master marketer John Jantsch outlines the necessary steps to achieving marketing success without a huge budget. Discover how to get others to start talking about you company and driving new business to you door. Plenty of real-life examples make this a must-have for your personal marketing library.
Fascinate: Your 7 Triggers to Persuasion and Captivation
Lust, power, mystique and trust are just some of the triggers that can help marketers improve relationships with customers and colleagues. Author Sally Hogshead expertly delves into the notion of fascination, providing practical examples along the way.