The quantity of information on the Web can often seem overwhelming. The emails, feeds, and social comments just keep coming - and they just won't stop. Sometimes, particularly in the summer months, it's often helpful to head to the pool, pour yourself a nice cold drink and enjoy a good and meaningful book. But wait, you're a Web professional! You are compelling to stay connected at all times, right? Website Magazine has selected seven recently released industry-related books for you to consider reviewing this summer as you lounge by the pool. From copy writing and persuasion to entrepreneurship and marketing, Website Magazine Summer Reading List for Web Workers is one not to miss.
Delivering Happiness: A Path to Profits, Passion, and Purpose Zappos.com CEO Tony Hsieh discusses his experiences in entrepreneurship, the importance of customer service and taking business risks. While the book has been accused of being filled with a bit too much hype, others argue that it's a powerful and inspirational read.
Cognitive Surplus: Creativity and Generosity in a Connected Age Reveals how technology is changing people from consumers to collaborators. Author Clay Shirky, who teaches at the Interactive Telecommunications Program at NYU, forecasts the changes we will enjoy as new digital tech puts our untapped resources of talent and goodwill to use.
The Referral Engine: Teaching Your Business to Market Itself Master marketer John Jantsch outlines the necessary steps to achieving marketing success without a huge budget. Discover how to get others to start talking about you company and driving new business to you door. Plenty of real-life examples make this a must-have for your personal marketing library.
Fascinate: Your 7 Triggers to Persuasion and Captivation Lust, power, mystique and trust are just some of the triggers that can help marketers improve relationships with customers and colleagues. Author Sally Hogshead expertly delves into the notion of fascination, providing practical examples along the way.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.