--- title: Surprise! Digital Maturity Lacking in Many Organizations description: From CRM to WCM and every acronym in between, companies are struggling to integrate the disparate sy... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-38-9845-AM-4-4-4.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Surprise! Digital Maturity Lacking in Many Organizations ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/marketing/author/amberly-dressler) 26 Sep, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/surprise-digital-maturity-lacking-in-many-organizations](mailto:?Body=https://www.websitemagazine.com/marketing/surprise-digital-maturity-lacking-in-many-organizations) - Link Copied! ![Surprise! Digital Maturity Lacking in Many Organizations](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-06-38-9845-AM-4-4-4.png) **From CRM to WCM and every acronym in between, companies are struggling to integrate the disparate systems they need to run their business and optimize the digital experience for end-users. ** A new global study, "Digital Marketing Maturity: The Results Are In," from [Progress](https://www.progress.com/) finds a total of 56 percent of organizations have "some or none" of their marketing systems integrated and sharing data. Similarly, 80 percent reported manual processes were needed for the systems to work properly. With just 20 percent of organizations running with fully automated systems, Progress believes that by relying on manual processes, an organization's ability to react in real-time to changing events is impacted. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/80-integrate-3-1-1-1.png?width=600&height=312&name=80-integrate-3-1-1-1.png) With tighter integration and a centralized view of data, however, systems can recognize an event and immediately recommend a course of action whether it's delivering a personalized experience or adapting to new enterprise demands. "As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed. Whether this transformation is effective depends a great deal on digital maturity," said Svetozar Georgiev, Senior Vice President of Application Platforms, Progress. "Based on our findings, it's clear that organizations need to optimize, integrate and automate systems, and they need a true analytics platform to take advantage of big data to drive conversions. Implementing these changes will also enable them to truly support digital business transformation initiatives." --- --- ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/marketing/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/marketing/author/amberly-dressler" }, "dateModified" : "2023-05-01T21:27:02.340Z", "datePublished" : "2016-09-26T05:00:00.000Z", "headline" : "Surprise! 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