The Digital Professional's Acronym Guide

Allison Howen
by Allison Howen 29 Nov, 2013

No one said it would be easy being a Web professional, but silly things like acronyms shouldn't make your life any harder. 

 

After all, "decoder" is likely not listed in your skill set on LinkedIn, nor should it be. This is why the team at Website Magazine has put together (and will continue to update) an Acronym Guide for the digital professional. So the next time you run into three unfamiliar letters right in a row, just pull up this link to get in the acronym loop.

 

A

 

AOV - Average Order Value

 

API - Application Programming Interface

 

AR - Augmented Reality

 

ASP - Application Service Provider

 

AWS - Amazon Web Services

 

B

 

B2B - Business to Business

 

B2C - Business to Consumer

 

C

 

CDN - Content Delivery Network

 

CLV - Customer Lifetime Value

 

CMS - Content Management System

 

CPA - Cost Per Acquisition/Action

 

CPC - Cost Per Click

 

CPD - Cost Per Download

 

CPE - Cost Per Engagement

 

CPL - Cost Per Lead

 

CPM - Cost Per Thousand

 

CPV - Cost Per View

 

CRM - Customer Relationship Management

 

CSS - Cascading Style Sheet

 

CTA - Call To Action

 

CTR - Click-Through Rate

 

CX - Customer Experience

 

D

 

DM - Direct Message

 

DNS - Domain Name System

 

E

 

EPC - Earnings Per Click

 

EPM - Earnings Per Thousand

 

ESP - Email Service Provider

 

F

 

FB - Facebook

 

FTP - File Transfer Protocol

 

G

 

GA - Google Analytics

 

gTLD - Generic Top Level Domain

 

H

 

HTML - Hyper Text Markeup Language

 

HTTP - Hyper Text Transfer Protocol

 

HTTPS - Hyper Text Transfer Protocol Secure

 

I

 

IMAP - Internet Message Access Protocol

 

IP - Internet Protocol

 

ISP - Internet Service Provider

 

K

 

KPI - Key Performance Indicator

 

L

 

LTV - Lifetime Value

 

M

 

MVT - Multivariate Testing

 

O

 

OS - Operating System

 

P

 

PLA - Product Listing Ad

 

POS - Point of Sale

 

PPC - Pay Per Click

 

PPL - Pay Per Lead

 

PPV - Pay Per View

 

PR - Page Rank

 

PV - Page View

 

Q

 

QA - Quality Assurance

 

QR Code - Quick Response Code

 

QS - Quality Score

 

R

 

ROI - Return on Investment

 

RSS - Really Simple Syndication

 

RT - Retweet

 

RTB - Real Time Bidding

 

S

 

SaaS - Software as a Service

 

SEM - Search Engine Marketing

 

SEO - Search Engine Optimization

 

SERP - Search Engine Result Page

 

SMB - Small Business

 

SMM - Social Media Marketing

 

SMS - Short Message Service

 

SOV - Share of Voice

 

SSL - Secure Sockets Layer

 

SSO - Single Sign On

 

T

 

TLD - Top Level Domain

 

TOS - Terms of Service

 

U

 

UI - User Interface

 

UGC - User-Generated Content

 

URL - Uniform Resource Locator

 

UX - User Experience

 

V

 

VOD - Video On Demand

 

W

 

WOMM - Word of Mouth Marketing

 

WYSIWYG - What You See Is What You Get

 

Y

 

YOY - Year Over Year

 

YTD - Year To Date

 

Notice any acronyms missing off this list? Let us know in the Comments Section below so we can keep this guide up to date.