Try it on with a Virtual Mirror

Allison Howen
by Allison Howen 28 Jul, 2011

Ecommerce merchants have found an innovative way to build consumer confidence in augmented reality. While not nearly mainstream there are some interesting integrations happening right now.

Online jewewlry vendor Boutique Accessories just launched Virtual Mirror, an augmented reality application to let shoppers try on jewelry before they buy it. The application, created by AR developer Explore Engage, uses the customer's webcam and lets them try on necklaces, bracelets and earrings through the website.

Although AR has not hit critical mass, many big companies are exploring its use including eBay which uses AR for a fashion and sunglasses app.

There is still a lot of room for growth with this technology, but it could be powerful technique for converting indecisive online shoppers. Some of the other companies we found that create augmented reality software include Zugara, Total Immersion and Metaio.

Boutique Accessories Virtual Mirror: