Don't underestimate the importance of even the tiniest user interactions on a website, from link effects to scrolling as well as every digital detail in between.
One such interaction that takes place on millions of websites each day is the presentation of a lightbox. Presenting content through a lightbox (which is used most often to display images and videos) is now a very common practice for information publishers, service providers and Internet retailers, so knowing the most popular solutions in active use across the 'Net today will ensure your design is using nothing but the best for your digital presence.
There are, of course, many others. When the aforementioned LightBox was released as opensource, many developers quickly modified the code to create plugins including Colorbox, Magnific Popup, Slimbox and Thickbox, which are still used today. These are some of the best-known offerings available, but in the end, the ability to customize the design and actual interaction is what will matter most, and those released in the past eighteen months to two years have focused on being smaller, smarter and more elegant in the process.
Different offerings, of course, will result in different experiences so it is always best to have a high awareness of both new and under-the-radar offerings as they pursue those which are best for their own users interactions. Some of those offerings include FancyBox, Uglipop (modal), Chocolat, and LightGallery.
Lightboxes can be a virtual blessing for time-on-site metrics and general activity, but they can also leave users with a poor impression of a website if they are difficult and cumbersome to use. Choose wisely and you'll be on the fast track to 'Net success.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.