Much like in the brick and mortar world, selling on the Web is an art (and increasingly a science). While it takes a solid product/service and a creative, compelling strategy to win potential customers over we all need a little help from time to time. While PPC advertising and SEO are great ways to ensure that prospects are looking for whatever it is that you actually provide, lead lists can shorten the distance to a full client or user roster much quicker. But using lists for lead generation on the Web requires oversight to ensure that you get the right sales leads from the start.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.