Who's Really Using That App?

Website and application analytics platform Similar Web has launched a feature that will provide developers with a more detailed look at app usage and how they compare to the competition. 

Developers using App Engagement Insights from Similar Web can now discover how many users have a particular application installed, and how many are using it each day. That's a potential game changer as developers can prioritize features that are more or most in line with users expectations. 

The new Similar Web feature also displays how long an application is used, on average, per session, and provides a way to benchmark apps against category averages.