--- title: Consumers Freely Give Personal Info for Personalization, Perks description: No longer viewed as creepy or a violation of privacy, almost half of consumers will share personal d... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-19-56-3059-AM-Apr-10-2023-01-38-48-6774-PM-Apr-25-2023-03-31-22-4625-AM-4.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Consumers Freely Give Personal Info for Personalization, Perks ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/mobile/author/peter-devereaux) 09 Jun, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/mobile/consumers-freely-give-personal-info-for-personalization-perks](mailto:?Body=https://www.websitemagazine.com/mobile/consumers-freely-give-personal-info-for-personalization-perks) - Link Copied! ![Consumers Freely Give Personal Info for Personalization, Perks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-19-56-3059-AM-Apr-10-2023-01-38-48-6774-PM-Apr-25-2023-03-31-22-4625-AM-4.png) **No longer viewed as creepy or a violation of privacy, almost half of consumers will share personal details and opt-in to receive relevant, targeted, personalized communication and information from companies they trust, as long as it is clear why it is in their benefit to do so.**   This according to a [new study](https://moblicosolutions.com/white-papers/) by mCordis and Moblico of 1,050 U.S. smartphone and tablet users aged 13-65 is very much in line with past studies on the topic, indicating customers will freely give up their personal info for a better experience. The problem, however, is that despite knowing this, many enterprises are not asking the questions they need to of customers/users and not leveraging their answers correctly when they do.   "This survey reveals that people are open to personalization in the app experience and are open to sharing information if they trust the app provider and/or believe that sharing information will lead to a better customer experience", said Michael Becker, managing partner at mCordis, a mobile advisory and education firm. "Surprisingly, however, just half of respondents indicated that they have been asked to provide some level of personal information by their app providers. This leaves the door wide open for marketers to do a better job."   The kinds of information that users are commonly asked for, within apps specifically, are (in order of most asked): name, email address, street address, phone number, gender, age, household size, product or service preference, health or lifestyle preference, contact preference, purchase history and loyalty member number.   It's interesting to note that survey respondents said they would definitely, as opposed to maybe, share data with the following types of apps (in order of preference): banking (42 percent), social media (40 percent), retail (34 percent) and so on.   The top reason for sharing personal information, according to the survey, is the company providing the app already had the data on file, which could be why users are so willing to share this information with banking and social apps.   As detailed in the image below, consumers' willingness to share data also depends on what they receive, like discounts.    ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/data-preferences-mcordis-2-1-1-1.png?width=609&height=506&name=data-preferences-mcordis-2-1-1-1.png)   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/mobile/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Mobile banking can be actually good at getting cheaper funds ![Mobile banking can be actually good at getting cheaper funds](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mobile_banking-200x200-Jan-23-2023-12-06-20-2386-AM-1-1-1.png)](https://www.websitemagazine.com/mobile/mobile-banking-can-be-actually-good-at-getting-cheaper-funds) ### [Apps Will Win the Olympic-Viewing Silver ![Apps Will Win the Olympic-Viewing Silver](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/sochi_100x100-2-1-1-1.png)](https://www.websitemagazine.com/mobile/apps-will-win-the-olympic-viewing-silver) ### [5 Ways to Go Beyond Google's Mobile Minimum ![5 Ways to Go Beyond Google's Mobile Minimum](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-May-01-2023-09-26-53-6158-PM.png)](https://www.websitemagazine.com/mobile/5-ways-to-go-beyond-googles-mobile-minimum) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/mobile/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:36:47.606Z", "datePublished" : "2015-06-09T05:00:00.000Z", "headline" : "Consumers Freely Give Personal Info for Personalization, Perks", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-19-56-3059-AM-Apr-10-2023-01-38-48-6774-PM-Apr-25-2023-03-31-22-4625-AM-4.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/mobile/consumers-freely-give-personal-info-for-personalization-perks", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Consumers Freely Give Personal Info for Personalization, Perks", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```