SMS search company NearU Search has launched a demo for "Qpons", a web-based application designed to enable small local businesses to implement mobile marketing campaigns. While opinions vary on the opportunity for content providers, advertisers, and small local businesses, it's difficul to argue against the immediacy and relevancy possible that can be delivered to the end user.
"It's a way for small local business owners to reward their best customers. They can provide special offers, discounts, event invites, news, or anything else their customers might find valuable," says Matthias Galica, Product Manager for NearU. "In return, the business owner gets the holy grail of marketing: their target consumer's undivided attention."
The example service is incredibly well done and worked perfectly - even on T-Mobile.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.