Mobile has been disruptive to say the least. It's forcing every enterprise to rethink how they design products and their digital presence in general, how they market and promote their products, and how they interact with consumers. With more users clicking, swiping and tapping throughout the day, how does the shift impact the reputation of businesses and enterprises? To find out, Website Magazine posed a few questions to Brand.com's Michael Zammuto on the importance of brand reputation in a more mobile world.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.