It's official. This was the year that mobile (smartphone and tablet) surpassed desktop in digital media time spent - accounting for 60 percent according to comScore.
As mobile users themselves, marketers certainly know this statistic to be true, but not all are effectively using this to their advantage in their professional roles.
"With the mobile landscape so influential and content marketing proven to be the most effective way to reach consumers, we're right at the ideal intersection between the two-offering an untapped opportunity for marketers that's personalized and data driven," said Marla Schimke, VP of Marketing at Zumobi. "As the infographic presents (shown below), seven out of every eight minutes of mobile use is spent in app. If a brand is not leveraging its mobile potential through content marketing initiatives, they're missing a massive engagement opportunity."
For more insights into consumers' mobile usage, as well as opportunities in mobile content marketing, check out the infographic below.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.