There has been no more disruptive force to the world of business - both virtual and real - than that of mobile devices (a.k.a. the smartphone) over the past five years.
The now well-established Mobile Web impacts designers, developers, marketers and analysts - everyone really in the digital line of command - and it looks to stay that way for the foreseeable future.
Over 56 percent of U.S. consumers (statistics via Google's Our Mobile Planet) now have smartphones, and what's more, those devices are seeing a fairly heavy share of usage when compared to desktops. In fact, according to Monetate's Q1 2013 Ecommerce Quarterly report, smartphone traffic to websites has risen year over year from 5.42 percent in Q1 2012 to 10.44 percent in Q1 2013 - while desktop usage rates continue to fall.
As any savvy Internet professional will know, where there is demand there will be supply, as evidenced in this month's Website Magazine Top 50, a profile of many of the most interesting movers and shakers in the mobile industry. Google, Microsoft and Apple (as well as Amazon) have been removed from the lineup, but make no mistake; their commitment and current role in mobile is clearly massive and will only increase with time. There remain thousands of unique, viable and truly innovative companies with which your brand can align, however, from mobile design tools like DudaMobile (#1) and FiddleFly (#5), mobile advertising and marketing networks like Jumptap (#4) and HipCricket (#23), to app builders like Apps Geyser (#1) and analytics solutions like Flurry (#2) and Distimo (#3).
The mobile landscape is a complex one and Website Magazine readers need to leverage every resource available. With the right solutions in place, you can then start developing the optimal strategy. Explore what exactly your prospective and existing users are doing with those smartphones at wsm.co/mobileactivity13.
Discover the Top 50 EMERGING TECHNOLOGIES in Website Magazine's November 2013 issue. Ensure your subscription is up to date - check now!
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.