Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly.
The new Multiple SubID tracking and support enables Neverblue clients to capture up to five traffic-specific parameters to track mobile information such as device, carrier, mobile site, or app. Advertisers are also able to identify traffic quality characteristics, providing publishers an opportunity to expand traffic in areas that match that of advertisers' interest.
"Running effective mobile marketing campaigns requires tracking and analyzing much more data than traditional internet campaigns," notes Gregg Stewart, vice president of new media platforms at Neverblue.
"Advertisers, media buyers and publishers who use our flexible multiple SubID tracking system can track the information elements that are the most important drivers of mobile campaign performance in conjunction with our mobile analytics tools to quickly and cost-effectively optimize their campaigns for volume and quality metrics."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.