--- title: AI System Monitors Competitors' Social Posts, Reach & More description: Brands looking for better results from content and social media marketing can turn to Xia. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/network-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # AI System Monitors Competitors' Social Posts, Reach & More ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/social-media/author/amberly-dressler) 21 Jun, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/ai-system-monitors-competitors-social-posts-reach-more](mailto:?Body=https://www.websitemagazine.com/social-media/ai-system-monitors-competitors-social-posts-reach-more) - Link Copied! ![AI System Monitors Competitors' Social Posts, Reach & More](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/network-2-1-1-1.png) **The use of artificial intelligence (AI) to provide marketers with insights and advice is becoming a sought-after feature within software systems and platforms - often learning from itself with only initial human intervention. While many technology companies were using AI in some capacity before, many are finding it helps to name it.** Branded content analysis and discover company Unmetric is the latest to release an AI-powered system, named "Xia."  According to Unmetric, *"Xia enables marketers to harness insights from a constantly growing database of branded social media content. Xia gets smarter with each new datapoint she ingests and analyzes, which currently exceeds 12 trillion interactions from more than a half billion posts published by more than 100,000 qualified brands."* Xia can help brands struggling with their content strategy or those looking for more engagement, conversions, reach or other needle-moving metrics from their efforts by monitoring what competitors are doing and what has worked well for themselves in the past.   Xia provides AI-driven insights in four main components of [Unmetric Analyze](https://unmetric.com/analyze):   ***1. Promoted Post Detection:** Users can see which posts their competitors are putting money behind.   **2. Reach & Impressions:** Users can access estimates of any brand's Facebook reach and impressions data on both Post and Page level.   **3. Campaign Intelligence:** Unmetric's human analysts work with Xia to tag campaigns, so users can see how they performed and leverage what worked in the past to build future campaigns. **  4. Alerts & Highlights:** Users can keep track of when competitors do something out of the ordinary. * ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/social-media/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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