--- title: Are These Twitter Tactics Effective? description: More than any of the popular social media networks, Twitter seems to be the one where marketers stru... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-26-59-1705-PM-Apr-10-2023-01-41-14-3058-PM-4-4.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Are These Twitter Tactics Effective? ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 20 Nov, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/are-these-twitter-tactics-effective](mailto:?Body=https://www.websitemagazine.com/social-media/are-these-twitter-tactics-effective) - Link Copied! ![Are These Twitter Tactics Effective?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-26-59-1705-PM-Apr-10-2023-01-41-14-3058-PM-4-4.png) **More than any of the popular social media networks, Twitter seems to be the one where marketers struggle the most with to get any measurable return on investment from.** Whatever the reason, it's not as effective as enterprises hope that it is, or that the digerati seem to tout it being. Either way, as a marketer, you know that you need to maximize your time and monetary investment in the platform. But how and in what way? ExactTarget's recently released Audience Growth Survey, which examines Email, Social and Mobile, provides some potential answers, sharing some rather practical and effective tactics for using Twitter. While you'll likely be familiar with many of the approaches, it's certainly interesting to see how marketers rate which tactics are effective and which are not.   [SUBCRIBE FREE to Website Magazine - 12 Issues](https://www.websitemagazine.com/subscribe) The most used Twitter tactic among respondents was including Twitter buttons and links on a website or blog - 65 percent of marketers used this tactic with 43 percent reporting it as effective. The tactic of including Twitter buttons and links within marketing emails and newsletters was used by 64 percent usage respondents but just 32 percent found it effective.  Obviously, the trick is going to be to use a tactic that few (or fewer) marketers use but one(s) that generate the best return or response - and there are many according to ExactTarget's research. For example, publicly answering customer service questions on Twitter was used by only 27 percent of respondents but 60 percent claimed the tactic was effective. Click the image below to see the entire chart of Twitter tactics and their effectiveness ratings.   [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/twittertactics-small-2-1-1-1.jpg?width=450&height=309&name=twittertactics-small-2-1-1-1.jpg)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/twittertactics-large-2-1-1-1.jpg)   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:24:01.304Z", "datePublished" : "2013-11-20T06:00:00.000Z", "headline" : "Are These Twitter Tactics Effective?", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-26-59-1705-PM-Apr-10-2023-01-41-14-3058-PM-4-4.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/are-these-twitter-tactics-effective", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Are These Twitter Tactics Effective?", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```