---
title: Bringing Social Media to the Automotive Industry
description: While the retail industry sees the most chatter about the benefits of social media, it's impor...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-14-49-7890-PM-Apr-10-2023-01-54-30-2492-PM-2-1.png
---

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# Bringing Social Media to the Automotive Industry

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 25 Mar, 2015

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**While the retail industry sees the most chatter about the benefits of [social media](https://www.websitemagazine.com/social-media), it's important that other industries don't underestimate the value that social media brings to the digital table.**

[Outsell](https://www.outsell.com/), a [digital marketing](https://www.websitemagazine.com/advertising) Software-as-a-Service (SaaS) company for automotive brands, has announced the availability of [Outsell Social](https://www.outsell.com/social/) 2.0 as a standalone solution.

 For those unfamiliar with the solution, Outsell Social helps dealers engage with their consumers across various social media sites including Facebook, Twitter and LinkedIn, among others, in order to attract more buyers to their dealerships. The solution has a variety of helpful features for automotive brands including Social Scheduler, which allows brands to schedule social postings, and Social Scorecard, which performs sentiment analysis on customer comments as well as analyzes how the dealer's posts are performing.

 Yet, perhaps the most interesting feature is its Social Status. Through this feature brands are able to monitor popular automotive review websites such as Edmunds and Cars.com and alert dealers to new reviews and comments.

 "Dealers ignore social media at their peril," said Dan Smith, CMO of Outsell. "Because social media has a such a huge influence on shoppers' purchase decisions, dealers need to be constantly monitoring social sites, responding to reviews, and keeping their online presence current."

![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png)

[Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux)

As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.

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