--- title: Discover Which Facebook Ads Are Driving Conversions description: Facebook launched a measurement tool back in January called Conversion Lift in an effort to help mar... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-14-3389-PM-2-2-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Discover Which Facebook Ads Are Driving Conversions ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) 04 Sep, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/discover-which-facebook-ads-are-driving-conversions](mailto:?Body=https://www.websitemagazine.com/social-media/discover-which-facebook-ads-are-driving-conversions) - Link Copied! ![Discover Which Facebook Ads Are Driving Conversions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-14-3389-PM-2-2-1.png) **Facebook launched a measurement tool back in January called Conversion Lift in an effort to help marketers understand the value of Facebook Ads. Now, Facebook has announced that it is expanding the capabilities of this tool.** [According to the social network](https://www.facebook.com/business/news/updated-conversion-lift), the new capabilities added to Conversion Lift help marketers understand which of their Facebook ads are best driving their ad objective. For instance, Facebook notes that previously conversion lift studies measured the effectiveness of Facebook advertising by separating an advertiser's audience into two groups - a random test groups that saw ads and a control group that did not. This type of study shows how effective Facebook ads are at driving their intended goal. Now, however, advertisers can compare multiple ads with the same objective against each other. This enables advertisers to not only see if their advertising is working, but also which ad approach is driving the best results for their goal. In addition to helping advertisers determine which ad units perform best for their specified objective, the updated Conversion Lift tool will help advertisers can compare the effectiveness of brand and direct response ads, identify the value mobile ads are driving and determine whether lifestyle creative or product-focused creative works best. Facebook gives the example of Wix, which ran a conversion lift study with multiple test and control groups to determine whether direct response ads in combination with band awareness video ads would drive more premium subscriptions than just using direct response ads. The test revealed that while both campaigns grew subscriptions, the combination of direct response ads with video ads resulted in even more subscriptions. It is important to note that conversion lift studies can be set up to measure lift across purchase channels including stores, websites and apps. This allows advertiser to get a complete view of their ad performance. To run a conversion lift test, advertisers need a campaign that isn't live yet and that will be able to power meaningful and accurate results, as well as accessible conversion data. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/fbconversionlift-2-1-1-1.png?width=630&height=350&name=fbconversionlift-2-1-1-1.png) --- --- ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Social Media [![The Relationship Between Cryptocurrency and Social Media](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bitcoin-dollar-3-1-1-1.png) The Relationship Between Cryptocurrency and Social Media](https://www.websitemagazine.com/social-media/the-relationship-between-cryptocurrency-and-social-media) [![Self-Serve Search Advertising at Pinterest](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-30-42-2512-PM.png) Self-Serve Search Advertising at Pinterest](https://www.websitemagazine.com/social-media/self-serve-search-advertising-at-pinterest) [![Snapchat Is Playing A Dangerous Digital Ad Game](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snapchat22717-Jan-23-2023-02-14-14-0736-PM-1-1-1.jpg) Snapchat Is Playing A Dangerous Digital Ad Game](https://www.websitemagazine.com/social-media/snapchat-is-playing-a-dangerous-digital-ad-game) [![Facebook Goes Offline for Better Ads & More Conversions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/facebook-fade_200x200-2-1-1-1.jpg) Facebook Goes Offline for Better Ads & More Conversions](https://www.websitemagazine.com/social-media/facebook-goes-offline-for-better-ads-more-conversions) [![Social Advertising for Online Store Owners](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-53117-Jan-23-2023-02-30-50-8313-PM-1-1-1.jpg) Social Advertising for Online Store Owners](https://www.websitemagazine.com/social-media/social-advertising-for-online-store-owners) [![Inbound Social: How to Listen, Learn & Leverage Incoming Conversations](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/people64b3f68ec5e163acbc5dff0000ff1aaa-2-1-1-1.png) Inbound Social: How to Listen, Learn & Leverage Incoming Conversations](https://www.websitemagazine.com/social-media/inbound-social-how-to-listen-learn-leverage-incoming-conversations) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/social-media/author/allison-howen" }, "dateModified" : "2023-05-01T22:23:37.219Z", "datePublished" : "2015-09-04T05:00:00.000Z", "headline" : "Discover Which Facebook Ads Are Driving Conversions", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-14-3389-PM-2-2-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/discover-which-facebook-ads-are-driving-conversions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Discover Which Facebook Ads Are Driving Conversions", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```