--- title: Facebook Simplifies Forms for Lead Ads description: Marketers love forms but consumers hate filling them out. To remedy this problem, Facebook is testin... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-26-6674-PM-Apr-10-2023-01-44-21-3606-PM-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Facebook Simplifies Forms for Lead Ads ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) 26 Jun, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/facebook-simplifies-forms](mailto:?Body=https://www.websitemagazine.com/social-media/facebook-simplifies-forms) - Link Copied! ![Facebook Simplifies Forms for Lead Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-26-6674-PM-Apr-10-2023-01-44-21-3606-PM-2-2.png) **Marketers love forms but consumers hate filling them out. To remedy this problem, Facebook is testing a new feature called "lead ads" that makes it easier for people to fill out forms on mobile devices.** Lead ads automatically populate contact information that people have given Facebook, such as email addresses. Facebook notes that it is testing different versions of lead ads that let people sign up for things like newsletters, price estimates, follow-up calls and business information. Moreover, lead ads use a native signup flow within Facebook that enables marketers to avoid pain points typically associated with filling out forms, such as leaving one app to start a form within another app or having to enter all personal information from scratch. "Like our other ad formats, we've built this ad type with privacy in mind. People can edit their contact information, and information isn't sent to the business until a person clicks the 'submit' button," Facebook says in its [announcement](https://www.facebook.com/business/news/lead-ads). "Advertisers may only use this information in accordance with their privacy policies, which we make available in the lead ad before people click submit. Advertisers are also restricted from re-selling lead information to third parties." Lead ads are currently being tested by a small group of businesses across the globe. That said, Facebook says it will share more information about lead ads as it gathers feedback. ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/facebookleadads-2-1-1-1.png?width=630&height=350&name=facebookleadads-2-1-1-1.png) --- --- ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/social-media/author/allison-howen" }, "dateModified" : "2023-05-01T22:29:12.421Z", "datePublished" : "2015-06-26T05:00:00.000Z", "headline" : "Facebook Simplifies Forms for Lead Ads", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-26-6674-PM-Apr-10-2023-01-44-21-3606-PM-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/facebook-simplifies-forms", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Facebook Simplifies Forms for Lead Ads", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```