--- title: Getting Personal with Facebook Fans description: By now, most businesses understand the importance of implementing social media into a marketing stra... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-22-31-3873-PM-Apr-10-2023-01-49-00-7858-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Getting Personal with Facebook Fans ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) 17 Oct, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/getting-personal-with-facebook-fans](mailto:?Body=https://www.websitemagazine.com/social-media/getting-personal-with-facebook-fans) - Link Copied! ![Getting Personal with Facebook Fans](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-22-31-3873-PM-Apr-10-2023-01-49-00-7858-PM-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/facebook-mini-Jan-23-2023-02-22-30-9865-PM-4-1-1.gif?width=75&height=75&name=facebook-mini-Jan-23-2023-02-22-30-9865-PM-4-1-1.gif)   **By now, most businesses understand the importance of implementing social media into a marketing strategy. However, according to research from PageLever, the average fan only visits a Facebook Brand Page less than once per month.**   This leaves a lot of room for improvement for social media campaigns to maximize on consumer interaction. In attempt to provide a solution to this problem and generate conversions, [ecommerce solution provider Barilliance](https://www.barilliance.com/) is launching its Facebook Fan Page Personalization product. This solution enables online retailers to offer personalized product recommendations, coupons and other user-targeted messages for fans that visit Brand Pages.   Barilliance's solution uses advanced recommendation algorithms to provide discounts and coupons to fans that visit Brand Pages, as well as automatically updates daily and weekly deals on personally targeted products. Additionally, the solution provides fans with data-driven offers - such as a discount during a fan's birthday week, and displays contents of recently abandoned shopping carts for fans that have recently abandoned a shopping cart on a retailer's website.   This solution brings Barilliance's best practices to Facebook, and aims at helping retailers gain potentially lost or dormant sales opportunities. It is available as a stand alone product, or as part of Barilliance's suite of ecommerce personalization products.   "With Facebook's growing importance as a marketing channel for online retailers, Barilliance has created a solution for Facebook Fan Pages, in time for this holiday season, to increase traffic to and conversions for our clients' Fan Pages," says Ido Ariel, co-founder, Barilliance. "The Facebook Personalization product extends Barilliance's vision of 'Personalization Everywhere' and the reach of our suite of Personalization products to Facebook, one of the most popular websites ever."    ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/social-media/author/allison-howen" }, "dateModified" : "2023-05-01T22:24:55.041Z", "datePublished" : "2011-10-17T05:00:00.000Z", "headline" : "Getting Personal with Facebook Fans", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-22-31-3873-PM-Apr-10-2023-01-49-00-7858-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/getting-personal-with-facebook-fans", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Getting Personal with Facebook Fans", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```