Website Magazine recently asked 'Net professionals what technology their Web-based business cannot operate without.
From analytics to virtual assistants, the answers were as diverse as they were interesting. Over the next few days, we'll release their answers by categories: social and mobile technology (found below), design and development and other solutions to your online company. First up, let's take a look at the technology businesses are using to communicate with their current and prospective customers via mobile and social - and, as you can see, the tech has gone under the radar by many Web professionals.
A Marketing Assistant that Can Post an Instagram Ad for You
"Skeptical at first, but now an essential part of my day-to-day management is KitCRM from Shopify.
KitCRM makes managing the day-to-day marketing, reporting and customer communications as easy as an SMS message. A simple text greeting to start the day and you can get Kit creating promotions, updating customers and providing reports on goals. Like a marketing assistant that doesn't take coffee breaks, a small business owner's marketing assistant."
Software to Acquire, Engage, Educate and Help App Users
"I am co founder of GreenPal which has been described as Uber for lawn care. One tool that we can not live without is Intercom.io. This software incorporates customer acquisition, marketing automation, customer feedback, customer support, and more importantly, chat.
It allows us to live chat in our onboarding process, and get real-time customer feedback. With these practices in place, we have seen over a 40 percent uplift in conversion after implementation.
It's a great all-in-one tool that allows us to be more efficient and pragmatic in our future product decisions."
"Intercom is a must-have for Web-based companies, especially software as a service. We use it at Survicate to communicate with users in real-time. Plus, we track their activity - what kinds of surveys they use, whether they integrate Survicate with CRMs or marketing automation tools, etc. It's invaluable for product development."
"An essential piece a website tech most people do not know about is Intercom. Like every other startup we have Google analytics integrated throughout our app however we get much more value out of intercom.io.
Intercom is the only tool of this kind that enables companies to combine qualitative data and quantitative data. We live and die by it because it allows us to combine the data of what people are doing inside of our app along with talking to them while they are doing it. This allows us to move quickly off of user feedback and develop heuristics around user behavior while slowly validating the assumptions with actual quantitative data.
You can stare at it all day long instead of Google analytics but you can't ask your users why they are doing what they're doing when they do it."
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.