Viralheat Launches Social Login, Explore

Allison Howen
by Allison Howen 30 Apr, 2013

Social media marketing provider Viralheat is making it even easier to monitor a brand's social presence with the launch of two new tools, Social Login and Explore.

Social Login allows Viralheat users to login to their accounts with their email address or social credentials for Facebook, LinkedIn, Twitter or Google+. This feature reduces the number of passwords users need to remember in order to access their accounts.

"Viralheat's new Social Login feature is surprisingly unique in the social media space today, allowing for a quicker, less hassle option for users to be able to sign into their accounts," said Vishal Sankhla, Co-founder, Viralheat. "In fact, we are the first social media marketing suite to offer Social Sign On as a way to sign up, or sign in, to this type of technology product ... it's truly a sign of social evolution across the industry."

Moreover, Viralheat's new Explore feature allows brand managers to search an unlimited number of keywords on Twitter, Facebook and Google+ in real-time. Keywords searches can be used to help brands monitor what is being said about their company, product or even a competitor. Additionally, these searches can be saved for later viewing and analyzing.

It is important to note that Explore allows users to search @mentions and hashtags on Twitter, as well as keywords and phrases on both Facebook and Google+. While this new feature is free on Twitter and Facebook for all Viralheat customers, the Google+ searches are unlimited only to users with Pro, Premier and Enterprise accounts.

"With our new Explore feature, users now have the ability to search in real-time various social media platforms for any keywords, helping them to understand what is being said on these social networks about their company, products or even competitors," Sankhla said. "Companies can definitely use this valuable data to their advantage."

These new features add to Viralheat's current popular set of tools that help brand managers monitor, analyze, publish and engage across multiple social media platforms.