Google announced a new feature for its app marketplace today - a TRUSTe administered data privacy certification program.
TRUSTe created the certification program for installable Marketplace apps to verify that app publishers/developers are clearly communicating their data handling and privacy practices to app users (consumers). Participants in the program will see displayed a green TRUSTe logo on an app’s Marketplace listing page when certified as well as search results pages. The logo links then to a certification summary with more specific information about the app. The program is optional for vendors.
Google did make it known that since certification is optional, the absence of a TRUSTe seal should not imply the app has unacceptable or difficult-to-understand practices for data handling and privacy.