The mobile Web and
are here to stay. For
many, mobile may
present the biggest
and best opportunity
yet to establish brand
convert more users.
Others, however, continue to struggle
with including mobile into their
existing services and solutions.
A few things make mobile so
attractive to the business community
(online and off). First, mobile devices
are everywhere — ubiquitous
computing has almost completely
arrived. While difficult to pinpoint
exactly the number of mobile subscribers
in the world, last year at this time there were over 5
billion mobile phone connections worldwide. China leads
the way with 67 percent adoption (over 886 million mobile
phone users), followed by India, the United States, Russia
As smartphone adoption increases, expect users’ demands
related to experience to also increase.
Another reason that mobile is sparking interest is that
mobile is immediate. In April 2011, Google released the findings
of a smartphone-user study that it conducted with Ipsos
OTX at the end of 2010. Among the findings were the fact
that 79 percent of smartphone users use their phones to help
with shopping, and 74 percent ultimately make a purchase
as a result.
Finally, but perhaps most importantly, for many enterprises
mobile is simply outperforming other media. According
to Borrel Associates, mobile coupons receive ten times
higher redemption rates than print coupons.
After a decade of chatter about the promise the mobile
Web and mobile applications would bring, times have
changed. The mobile Web and mobile apps now provide
many entrepreneurs and enterprises a breadth of practical
opportunities. Mobile websites, mobile applications, mobile
advertising and mobile analytics — the list is long.
With so many options, approaches and strategies available,
this month’s Website Magazine features some of the
most popular vendors in the market in our Top 50 Movers
and Shakers in Mobile Services.
Readers will find popular mobile advertising networks
including AdMob (#2, a Google property) and GreyStripe
(#7, acquired by ValueClick in April 2011); mobile analytics
solutions such as Bango (#20) and AppFigures (#35), solutions
for retailers like Digby (#27), and do-it-yourself mobile
website builders such as mobiSiteGalore (#18) and site.mobi
(#22). While this list is in no way complete, it does provide
a valuable introduction to many of the top companies in the
ABOUT THIS RANKED DATA
Website Magazine’s Top 50 rankings are a measure of a website’s popularity. Ranks
are calculated using a proprietary method that focuses on average daily unique visitors
and page views over a specified period of time, as reported by multiple data
sources. The website with the highest combination of factors is ranked in the first
position. Conducting research, making formal comparisons and talking to existing
clients and users before making any purchase decisions is always recommended.
13. millennialmedia.com -
22. site.mobi -
35. appfigures.com -