Brands promoting their goods and services via Bing Ads can now add competitive metrics (aka share-of-voice metrics) to in-line performance views.
These competitive metrics will make it possible for advertisers to compare how campaigns are performing in relation to the campaigns of their competitors. Bing indicated that this update is one of the many reporting enhancements it plans to roll out this year.
The new metrics work in tandem with other reporting features including filters, period comparison, segmentation and the ability to download.
To get started, simply log into your Bing Ads account and within the Accounts Summary, Campaigns, Ad Groups, or Keywords grids, you can click the Columns button. From there you can add any combination of metrics from the Competitive (Share of Voice) section and click Apply.
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