By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey.
That's up from $33 billion last year, by the research firm's reckoning. If accurate, mobile ad spending will see a 17 percent compound annual growth rate through 2021.
Of the overall mobile ad spend, the location-targeted portion is projected to grow from $12.4 billion in 2016 to $32.4 billion in 2021.
This growth translates to 38% of overall mobile ad revenues, today -- growing to 45 percent by 2021.
In addition to segmenting mobile ad spend by its locality, the report also reveals BIA/Kelsey's estimates for each mobile ad format including search, traditional display, messaging, video and native-social.
Search has long maintained a top position but is slowly losing share to emerging formats like native-social. Native-social ads are expected to derive $10.2 billion in 2016 and grow to $24.2 billion in 2021. This growth stems from the format's advantages, high performance and resulting demand.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.