Native advertising offerings and opportunities are expanding at a time when marketers plan to grow native programs as part of their broader media strategy.
Recent research from eMarketer, for example, found that 90 percent of U.S. marketers and agencies have adopted or are beginning to adopt native advertising. eMarketers also projected that U.S. video ad spend could reach $14.77 billion by 2019.
The Trade Desk announced an expansion of its native advertising offering to include video and additional display inventory.
Integrations with Sharethrough and TripleLift will enable TheTrade Desk customers to add native video to their digital media plans, executing and optimizing display, audio, video, mobile, and TV through one unified programmatic platform. The Trade Desk is also offering new integrations with Ligatus to offer a more robust selection of native display inventory at a global scale.
Unlike traditional pre-roll ads, native video is an ideal medium to show longer videos, empowering brands with a tool for more amplified storytelling. Now through The Trade Desk platform, the duration of a native video ad can extend up to five minutes. The native video integration also provides a title, description, and location for the video alongside relevant messaging in a consumer's content feed.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.