--- title: Advertisers Lack Tools to Measure Video Ads description: Video advertisements are becoming the go-to ad format for brands looking to reach and engage consume... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/brandad-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Advertisers Lack Tools to Measure Video Ads ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 29 Nov, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/advertisers-lack-tools-to-measure-video-ads](mailto:?Body=https://www.websitemagazine.com/advertising/advertisers-lack-tools-to-measure-video-ads) - Link Copied! ![Advertisers Lack Tools to Measure Video Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/brandad-2-1-1-1.png) **Video advertisements are becoming the go-to ad format for brands looking to reach and engage consumers, however, a new study suggests that some advertisers lack the tools needed to measure the performance of this type of ad properly.** The study from video intelligence company [BrandAds](https://brandads.com/) reveals that 60 percent of survey respondents believe they can't measure the impact of their campaigns with their current tools, and instead rely on banner metrics. For instance, more than 80 percent of respondents depend on metrics like impressions and clicks to measure their digital video ads. Plus, more than 80 percent of respondents claim to wait at least a full day to receive campaign data, which makes it impossible to implement real-time changes. Because of this, nearly 90 percent of the respondents would prefer to receive measurement data from third-party vendors instead of an ad network. It is also important to note that more than 75 percent of respondents would like access to metrics like Viewability and Brand Lift to measure the success of their campaigns. Expense, however, is part of the reason advertisers are relying on simple metrics to measure the performance of their digital video ads. In fact, half of the survey respondents believe that the tools available for online video ad measurement are too expensive and create too much operational overhead. "It's critical that brand marketers and agencies have access to timely, unbiased data when planning and evaluating the effectiveness of their digital video investments," says Avi Brown, co-founder and CEO at BrandAds. "These findings tell us, as an industry, that only trustworthy and accurate measurement of digital video ads across connected devices will unlock the true power of digital video advertising." ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Brandadchart-2-1-1-1.jpg?width=630&height=350&name=Brandadchart-2-1-1-1.jpg) ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/advertising/author/allison-howen" }, "dateModified" : "2023-05-01T20:21:38.605Z", "datePublished" : "2013-11-29T06:00:00.000Z", "headline" : "Advertisers Lack Tools to Measure Video Ads", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/brandad-2-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/advertisers-lack-tools-to-measure-video-ads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Advertisers Lack Tools to Measure Video Ads", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```