--- title: Targeting Ads By Past Social Media Behavior description: Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) b... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localresponse-mini-Jan-22-2023-11-44-27-1665-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Targeting Ads By Past Social Media Behavior ![Michael Garrity](https://www.websitemagazine.com/hubfs/Author%20Photos/Michael%20Garrity.jpg) [by Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) 16 Oct, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/targeting-ads-based-on-past-social-media-behavior](mailto:?Body=https://www.websitemagazine.com/advertising/targeting-ads-based-on-past-social-media-behavior) - Link Copied! ![Targeting Ads By Past Social Media Behavior](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localresponse-mini-Jan-22-2023-11-44-27-1665-PM-1-1-1.jpg) **Often, as unfortunate as it is, brand marketers will miss out on potential customers (and revenue) because they don't have the ability at the time to capitalize on their interest in a product or service. Until recently, those customers were basically lost, but now advertising platform provider [LocalResponse](https://www.localresponse.com/) wants to bring them back.** The company, which specializes in helping marketers respond to real-time consumer intent, is launching a brand new product called HIT (historical intent targeting) that will let brands "go back in time" to deliver ads based on a consumer's past social media behavior across a variety of public networks, including Instagram, Twitter and Foursquare. LocalResponse's ad targeting and display platform will mine public social media channels to seek out customers that have expressed interest or "intent" in the products, brand or lifestyle associated with their advertising partners, allowing these marketers to target consumers who have shown explicit intent (such as a Foursquare check-in) or implicit intent toward their brand. HIT works by mining tons of historical data that looks at tweets, shares, posts, check-ins and more across a range of social media sites. So, for instance, if a consumer once tweeted positively about a film they saw during the summer, studios can use that information to send them ads about the movie's upcoming DVD release many months later. In fact, one of LocalResponse's early partners during its pilot program was Sony Pictures, and it's reported "impressive results" from its campaigns so far. In launching HIT, LocalResponse is able to ensure that marketers aren't relying too much on more recent or even real-time data, allowing advertisers to leverage consumers that displayed interested in a brand or product on a social media site months, or even years, before. As a result, ads can become even more contextual and valuable for marketers. ![Michael Garrity](https://www.websitemagazine.com/hubfs/Author%20Photos/Michael%20Garrity.jpg) [Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. His diverse experience makes him a valuable asset to any team. - - #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Advertising [![Should You Be Reading PPC Hero?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gabriel-bassino-zEawlLdVloo-unsplash-1.jpg) Should You Be Reading PPC Hero?](https://www.websitemagazine.com/advertising/should-you-be-reading-ppc-hero) [![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg) Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) [![2023 Google Ads for Lead Generation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/lead_gen-1.jpg) 2023 Google Ads for Lead Generation](https://www.websitemagazine.com/advertising/google-ads-for-lead-generation) [![Addressing Demand-Side Ad Fraud Woes](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pubmatic2017-4-1-1-1.jpg) Addressing Demand-Side Ad Fraud Woes](https://www.websitemagazine.com/advertising/addressing-demand-side-ad-fraud-woes) [![One Small Step for Google, One Giant Leap for Digital Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-ads-logo-icon-1-1-1-1.png) One Small Step for Google, One Giant Leap for Digital Advertisers](https://www.websitemagazine.com/advertising/one-small-step-for-google-one-giant-leap-for-digital-advertisers) [![People-based Targeting & Measurement with Shopcom/LiveRamp](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/kantarshopcom-3-1-1-1.jpg) People-based Targeting & Measurement with Shopcom/LiveRamp](https://www.websitemagazine.com/advertising/people-based-targeting-measurement-with-shopcom-liveramp) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Garrity", "url" : "https://www.websitemagazine.com/advertising/author/michael-garrity" }, "dateModified" : "2023-05-01T20:20:50.384Z", "datePublished" : "2012-10-16T05:00:00.000Z", "headline" : "Targeting Ads By Past Social Media Behavior", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/localresponse-mini-Jan-22-2023-11-44-27-1665-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/targeting-ads-based-on-past-social-media-behavior", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Garrity" } ], "headline" : "Targeting Ads By Past Social Media Behavior", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```